The Maker Letter · 13 July 2025

deleted the fr33bie s33kers 👀

For 2 years I invited people into my email list with freebies.

Spent so much time deleting people who weren't reading or put fake emails to get the freebie stuff.

Then I realized something.

I want a small audience of the right audience.

Since I removed those and actually removed scarcity and urgency from my messaging...

I've been getting more aligned clients.

I'm here to create, play, and invite people along the way who want to install the MM operating system into their business.

It's as simple as that.

I asked myself this:

If you have to apply scarcity and urgency, then who's technically the person coming?

Try playing with it on low ticket products - it works.

But with higher ticket products, notice the replies you're getting.

Desperate energy attracts desperate people. Calm confidence attracts quality clients. And lately I'm all about that quiet sauce.

When you remove the pressure, you attract people who actually want to be there.

When you stop chasing, the right people start approaching.

When you lead with value instead of urgency, everything changes.

MM doors are open for 2 more days.

Simply because I'd like to give people my 100% energy.

Next time they open it'll be in a month's time.

Power to you,
Jacob "quiet guy" Pegs