The Maker Letter ·
I deleted 6,500 email subscribers 🫠
Hey Maker,
Last week I did something most marketers would call insane.
I removed 6,500 people from my email list.
Went from 11,900 to 5,500 subscribers.
Result?
Best sales week so far.
I've never actually had this many sales before - ever!
Here's what happened:
I removed all scarcity and urgency from my opt-ins. No more "limited time" freebies. No more "spots are gone"...
Just honest value for people who actually want it.
Takes longer to build. But I get aligned clients instead of freebie seekers.
Last year I didn't care about list quality. Approached it all wrong. Freebie after freebie. Template after template. Just ranked up Kit fees and they'd not even open the emails lol.
Now it's like planting seeds. They blossom randomly.
Because I'm all about building leverage. And leverage comes from intent. Intent comes from having a list of buyers.
That's why I can send emails to a segment of 60 customers and get 2-3 high ticket clients.
What do I send them?
10-12 line emails. Then my offer doc in a Google Doc. Get a yes or no.
These buyers are already presold because they're customers. I ascend them to clients with a simple script plus the G-Doc.
The same G-Doc that got me off sales calls entirely.
While everyone else is chasing vanity metrics...
I'm building a smaller list that actually buys.
Quality over quantity wins every time.
The exact structure I use is inside The G-Doc Offer Blueprint.
It's newly upgraded and have been told it's pretty decent:
Build leverage, not lists.
Power to you,
Jacob “small BIG business” Pegs