3 steps to $500,000 🫶

The other day I wrote this post (https://www.linkedin.com/posts/jacob-pegs_how-i-built-a-500000-a-year-client-business-activity-7322557466012016642-raL_), showing my simple model to $500,000 a year.

It’s absolutely wild for me to even type out numbers like these.

I recorded a 20 minute breakdown of this post in more detail here (https://www.youtube.com/watch?v=a23cLvTEy3E).

And honestly, this whole model stemmed from me always having to be “on”.

When I ran an agency, holidays, weekends, hours of the day didn’t exist.

It was always “clients first”.

No matter what time of the day it was for me, working globally meant I was simply always on.

It wasn’t until I drew out what I wanted business to look like that it became real.

Could I build a business with 1 offer, 1 post and 1 email a day?

Usually, most people get the offer and the posting figured out.

Where they have trouble is conversion.

So they end up always being “on”.

On in terms of engaging in the comments.

On in terms of sending out 100s of DMs.

On in terms of trying to convince someone to buy from them.

That sh*t gets so tiring.

I had to accept that “high ticket comes later” (it doesn’t mean it doesn’t come)

But while people took their audience from a lead to a client.

I decided to have fun.

Offer them little bite sized snacks so they can get a taste of the universe I was building.

And if they liked it, they could follow along, join or simply make do with what they bought.

So in contrast, selling them a small thing, before the big thing.

That meant I got a pool of 400 or so customers who bought something once off.

And ascended 60-70 of them into a higher ticket offer.

When you do the math.

For a silly little boy, who sells silly little docs… it’s pretty good maths.

My favourite step is The Email Snack Cartel.

Wanna have a go, so you don’t have to always be on?

https://mostmojo.kit.com/products/esc

(Open for another 4 days)

Power to you,

Jacob “mostly off” Pegs