The Maker Letter ·
What if your ideal client could see your offer? 🦸
The other day, someone over on Threads asked:
“How do you get people to see your offer? I have an offer, I just need people to see it.”
So we thank him today as we break it down.
I use a simple framework I call L.A.P
Similar to running laps if you’re into that stuff.
1. Lead magnet
I have 3 lead magnets I give away on socials. Inside of those I bury a micro offer. Usually they are a guide, a resource or a deep dive of something.
2. Automate
I use tools like Kit or Manychat to automate my messages & email workflows to create sequences that soft pitch the person who opted into the lead magnet.
3. Post
I write one post per day to get people into my lead magnet.
That post is usually something about my life or business.
My content calendar is my life.
I collect content instead of create it as that’s much easier for me to document.
And I make a soft pitch daily to comment a word to get the lead magnet.
Rinse & repeat.
Now what happens once they’re on your list?
The same way Pablo Escobar ran his drug cartel…
By giving rich Americans a “snack” of the goods. Then offering bigger “snacks”.
We use The Email Snack Cartel to test buyer intent.
We offer the small thing first. Before we offer the big thing.
And that’s how I top up my email list daily through socials and convert leads to customers.
If you’d like to check it out, grab The Email Snack Cartel training:
https://mostmojo.kit.com/products/esc
(Doors close in 7 days)
Power to you,
Jacob “run laps” Pegs