Jacob's Brain

The Maker Letter Ā·

I send DMs but no one replies 😫

ā€œI send 20 DMs per day each day asking people to work with me but almost no one repliesā€

That’s what someone in my DMs asked me the other day.

You see, I’m no DM master, and I don’t want to be.

There’s a whole science behind DMs and you can master it.

But in my world, I just prefer making micro offers and writing content that gets inbound leads to opt into something small.

Rather than push them towards something.

I’d rather pull them into something they opted in for without me having to ask.

There’s 2 ways you can go about it:

1/ Fix your DM game

You either sound too salesy, and need to build rapport before pivoting into a sale. Most people go into the sale directly.

And people hate being sold to. Once you crack that, then DM sales become easy.

2/ Package a valuable cheatsheet, resource or deep dive into something

Then get people to comment, dm you, or opt into your lead magnet to get the bit of insight you’re providing, and then have your micro offer as the natural next step.

That means people opt into your world, and all you have to do is write posts that give context to your micro offer or lead magnet.

The rest happens when people get curious.

So you can either fix your DM game, and go hunting.

Or set up your micro offer to put in front of people who come to you.

If you choose the latter, here’s The Micro Offer Playbook:

modernmaker.xyz/mop (https://mop.lovable.app/)

(Doors close in 72 hours)

Power to you,
Jacob ā€œpull not pushā€ Pegs