The Maker Letter ·
The clients who pay me the most never watch my stuff ... ☠️
Let me say something that'll make marketing gurus sweat:
My best clients have never downloaded my lead magnet.
Never watched my tutorials.
Never studied my “free value” guides.
In fact, most of my highest-paying clients discover me on a Tuesday and sign on by Thursday.
No funnel.
No nurture sequence.
No “value ladder.”
And that’s because…
“How-to” content attracts DIYers.
People who want to do it themselves.
But premium clients?
They don’t want more steps.
They want solutions.
They’re not here to learn.
They’re here to hire.
That’s why I stopped explaining the “how” and started revealing the “what.”
That subtle shift? Changed everything.
Engagement dropped slightly.
But client quality skyrocketed.
And my bank account felt the difference.
Want to attract big dog clients with less content?
You might want to join us inside The Dog Whistle workshop tomorrow.
You’ll get:
- 22 Dog Whistling Templates that whisper to the right buyers
- 11 Broad Whistle Mistakes to stop attracting the wrong crowd
- The Accelerated Response Framework to shorten your sales cycle
- A plug-and-play Content Calendar to launch instantly
Because the best clients don’t need more tips.
They need proof you get it.
And when you signal right, they come to you.
We go live tomorrow at 4PM UK time. Then the link is gone for good.
https://boardroom.thrivecart.com/dw/
(Link expires tomorrow)
No fluff. Just signal.
Power to you,
Jacob "woof woof" Pegs