premium clients don't care about fancy marketing 🤭

My landing page is basic af.

My social posts have basic graphic design.

I sell my services using simple Google Docs with the default font.

(Or sometimes I might change it to Inter, lol)

And I wouldn't change a thing.

This approach naturally filters out people obsessed with appearances and attracts those focused on substance:

My Big Dogs.

Every audience contains two distinct groups:

Big Dogs and Broad Whistlers.

Broad Whistlers contribute 0% to your bottom line but generate 90% of your self-doubt.

They create the illusion of interest without ever converting to paid work.

These interactions can be especially draining because as entrepreneurs, we're conditioned to persevere.

That persistence is generally an asset...

...But it becomes a liability when you waste energy pursuing people who were never going to buy.

All those "maybe", "let me try", "not too sure", result in you losing out on sleep.

I prefer to focus on Big Dogs because they communicate with refreshing clarity:

"I've got this challenge. I want to pay an expert like you. Would you help me solve it?"

That's all a Big Dog cares about.

And attracting these clients becomes remarkably simple when you use Dog Whistling content.

Dog Whistling signals directly to the high-value prospects hidden within your audience.

Have you ever published content that received minimal engagement,

Yet somehow resulted in a quality client or two?

(It's always the lurkers who awaken when your post gets 3 likes).

That's Dog Whistling in action.

This approach helped me generate $504,000 annually in 2024.

...To consistently onboard 4 ideal clients every month, last quarter.

...And to receive messages like these:

In the Dog Whistling Workshop, I'll show you how to create this type of content daily...

So you can systematically convert your high-value followers into paying clients.

We'll accomplish this through 3 key phases:

You can read about them here. (https://boardroom.thrivecart.com/dw/)

I've actually memorised it and flick through it daily now.

It's how I added $40,000 in monthly recurring revenue with zero sales calls over the last year, having the highest profit margin to date as a one person business.

And it embodies a core Modern Maker principle:

We create Dog Whistling content, not Broad Whistles.

Your investment:

just $9, but registration closes after the Tuesday deadline.

The workshop goes live on Tuesday, April 8th at 4pm UK.

The recording and all resources are included for life, but only if you register before the deadline.

Grab a seat & secure your spot:

https://boardroom.thrivecart.com/dw/

(This invitation expires in 2 days)

Jacob "big dog" Pegs