The Maker Letter ·
$100k maffs 🤓
i had a realization a few months ago, Maker.
97% of of your audience won't buy anything crazy from you.
2% might grab something small.
But that remaining 1% - are big dofs who transform businesses.
I discovered this truth when analyzing 7 different Modern Makers' results.
My 4,900 email subscribers generated $38,400 over the last 6 weeks.
My LinkedIn with 46,000+ followers? Just $3,170.
Big Dogs are clients willing to invest $1,000, $2,000, $5,000+ in your service.
And you need surprisingly few to create real financial freedom.
My maths teacher in primary school would say, "It's basic maffs".
5 clients at $1,700/month = $102,000 yearly
4 clients at $2,100/month = $100,800 yearly
3 clients at $2,800/month = $100,800 yearly
That's just 3-5 people who truly value what you offer.
For perspective, even a modest 1,500-follower account likely contains 15 potential Big Dogs.
Dog Whistling content that speaks directly to them while everyone else scrolls past awakens them, and they start barking.
On April 8th, next Tuesday at 4PMUK, I'm revealing my complete method:
First, we'll transform your expertise into precise Dog Whistling signals.
This isn't about "providing value" – it's about sending the right signals to the right people.
Using my 22 Dog Whistling Templates, you'll immediately start attracting premium clients.
(Modern Makers like Tim, an email marketing wizard, with as few as 500 followers have used these to sign a high ticket client last month)
Second, we'll eliminate the 11 Broad Whistle mistakes. These common practices fill your audience with non-buyers and energy-drainers.
Third, you'll implement the Dog Whistling Content Plan. One strategic post daily is all it takes when you know exactly what signals to send.
This system helped a UX researcher with 970 followers sign 12 x $1,000 clients in under a 3 months.
No pitching. No outreach. They came to her.
Why? Because when Big Dogs hear their specific whistle, they respond immediately.
Your investment: just $9 (this isn't a typo).
Grab a ticket here:
https://boardroom.thrivecart.com/dw/
(Doors close in 5 days)
Power to you,
Jacob "basic maffs" Pegs