The Maker Letter · 25 March 2025

why you should ignore 90% of big accounts 🦸

I believe in doing right things.

Last year, I made a mistake that felt like it was working…
But nearly cost me my business.

I was dropping “how-to” content every other day.
High engagement.
People cheering me on in the comments.
DMs flooding in with “This is gold brooooo!”

So naturally, I thought:

“This content is converting.”

But when it came time to sell?

Tumble weed GIFs in the Sahara desert.

Or worse…

“I’ll try this on my own first.”
“Thanks for all the info — this really helped!”
Then a week later, I’d see them hire someone else.

It stung like a bee straight in the nutz. And it kept happening.

I learned the hard way: (https://www.youtube.com/watch?v=M_Pq1i-LjMY)
Educational content attracts viewers.
But clarity content creates buyers.

When your audience thinks they already have the “how”…
They don’t feel the urgency to pay for help.

So I made one scary shift:

I stopped teaching in my content.
And I started telling stories to enlighten people.

No more step-by-steps.
No more bite-sized blueprints.
Just radical clarity on what’s broken,
why it’s not working,
and what needs to happen next.

My content reach tanked.
My inner dopamine junkie screamed.
But my sales?
They skyrocketed from $6K/month to $30K+.

If you’re tired of content that gets 321+ likes & "GrEaT pOsT, LeTs cOnNeCt" but no payments…

I’m hosting the Viewers vs Buyers workshop in just under 12 hours.

It’s built specifically for coaches who want to shift from free info machines…
to magnetic authority figures who get paid.

Doors are closing at 4PM UK today, when we get started.

Where you'll learn how to create for conversion, not dopamine.

Grab a seat here:

Power to you,
Jacob “savage” Pegs

PS. The workshop costs a fraction of their engagement pods 🙃,
and will make you more $$$.