the dumbest mistake I've made (cost me 4+ figures) 🫠

Something to ponder:

2 years ago, I hired a coach to help me work through some inner stuff.
Solid guy. Helped me a lot.

But he said something that wrecked my business for months.

“If you want high-caliber clients,” he said,
“you can’t withhold anything. Give it ALL away.”

And I bought it.

I told myself I wasn’t selling something massive like wealth management or real estate. I’m a coach. I sell info products. This advice must apply to me, right?

So I opened the floodgates.
I gave away my best frameworks.
My most dialed-in strategies.
Even backend methods I used to scale offers.

And guess what happened?

My sales dropped by $5,000 a month. Embarassing lesson.

From doing the exact thing that was supposed to attract the highest-paying clients.

That 6 month period hurt.

But here’s what I learned on the other side of it:

Giving value is great.
But giving everything kills your need-to-hire energy.

When you give the what, people see your brilliance.
When you give the how, they start DIY-ing instead of buying.

The moment I shifted back to teaching what to focus on (not how to do it), my income bounced right back.

Not by chance.
By design.

Don’t be the coach they learn from.
Be the coach they hire.

Most coaches are terrified of holding anything back.
They’re scared they’ll seem “greedy” or “not helpful enough.”

But being helpful doesn’t mean handing over the full playbook.

It means showing people what matters most and why it’s costing them if they don’t act now. The right people will feel the urgency - and they’ll want your help to implement.

Give them clarity, not instructions.

I am hosting a workshop tomorrow called Viewers vs Buyers that shows you how to write to attract buyers, with frameworks & scripts included.

You’ll learn how to package your brilliance in a way that sparks desire not educational DIY mode.

I've priced it less than a cinema ticket.

'Cos I'm sick of bro marketers talking smack.

Grab it here:

https://boardroom.thrivecart.com/viewers-vs-buyers/

(Doors close in 48 hours)

Don’t make the mistake I did.
Give them the “what.” Sell them the “how.”
And they'll need you right "now".

Power to you,
Jacob "team buyers" Pegs