The Maker Letter · 23 March 2025

do you know any dopamine dealers? ☠️

I used to judge my success by likes.

When a post blew up? Dopamine rush. Felt like I was winning.

When it flopped? Withdrawal. Frustration. Hours scrolling LinkedIn, waiting for the next hit.

Meanwhile, my bank account? Still stuck.

I was addicted to engagement, not income.

And looking back, I felt ashamed. Because no matter how much attention I got, I wasn’t actually building a business.

Until I made one shift.

I stopped posting for likes and started posting for buyers.

Instead of educational content (tips, free lessons, endless “how-to” posts), I switched to content that makes people say:

“I need to work with you.”

And the result?

I went from chasing engagement to serving 100+ students.

Because when you create demand, clients come to you.

Most coaches are in the same loop I was - measuring success in likes instead of profit.

But that changes the moment you shift your content.

That’s exactly what I teach in Viewers vs Buyers - so you can start attracting buyers, not just viewers.

It’s available for $9, backed by a money-back guarantee.

But the link comes down in 72 hours.

For now, you can get it here:

Power to you,
Jacob "recovering dopamine dealer" Pegs