The Maker Letter · 24 February 2025

i deleted my follow up folder 📁

Hey Maker,

200+ unread messages.

My "lead follow up" folder was a graveyard of:

"Just checking in..."

"Circling back..."

"Wanted to touch base..."

Each one making me feel smaller.

I was told:

"The money is in the follow up!" (how many times have you heard this before?)

Persistent felt desperate (at least for me).

So I decided to delete the folder.

I decided it was time to clear the templates.

I decided it was time to stop chasing.

It felt terrifying. And liberating at the same time.

That's when I noticed something weird.

The less I chased, the more my DMs filled with:

"This really resonated..."

I even use the same Dog Whistle Content Strategy on YouTube videos. Some that get 54 views, and have comments (in my LinkedIn DMs) like this:

removed the name for privacy purposes

Same expertise. Different energy. Better clients.

Completely backwards to what I'd been taught.

That’s why I’ve now made it a Modern Maker principle too.

A Modern Maker doesn't chase. They attract.

And neither should you.

(Unless you love outbound + sales calls)

PS. The Dog Whistle Content Strategy is closing in 24 hours.

Inside you'll find the exact shift that took me from constant chasing to consistent attracting.

And some pretty cool bonuses I’ve added to the mix.

Power to you,
Jacob “liberation time” Pegs