Jacob's Brain

The Maker Letter ·

Going viral ruined my business for a short while 🤓

Hey Maker,

I had 3 million views on LinkedIn a couple of years ago.

Know what it got me?

Endless "pick your brain" coffee chats and zero paying clients.

I knew something had to change.

I watched big creators race to 100k followers, do all the 'conventional stuff', which lured me into the same bubble.

But I was always someone who enjoyed working in small groups with a handful of people.

If anything, I was never on social media, and I'm quite an extroverted introvert (if that's even a thing).

I thrive in small spaces, where we go deep into the human psyche, business, and undergo transformations.

So why was I writing content that got me nothing but beautiful AI comments?

(We can't get rid of them these days it seems).

I challenged myself to get a third of the engagement, with this new content strategy.

And that's when I went from $3k/mo to $5k/mo, to $10k/mo to $74k/mo to 3x $100k months back to back.

The key here is Dog Whistling to your dream clients.

(This was without a single sales call, and counting months in profit, at a 97% profit margin. My expenses were simple tools like Notion, Loom, Gsuite and Calendly).

If you're anything like me, and you like preselling your audience through content, or dialing in your marketing so it does the selling for you.

Then sales calls become irrelevant.

If you do like sales calls, then this can supplement your process by getting you higher qualified prospects.

It's not for everyone.

But I love writing and allowing people to come to me instead of me having to go looking for them.

And it’s why I opened the doors to The Dog Whistle Content Strategy, which is available for 5 more days here:

https://jacobpegs.swipefast.io/go

Inside you'll find how I turned my content from "viral but broke" to "profitable and purposeful."

Power to you,

Jacob “buyers only” Pegs