31 posts. Zero clients. 🥺

Hey Maker,

I stared at my content calendar.

Another month of:

- Daily posts
- Carousels
- Thread templates
- Stories
My Google Doc was full. My client pipeline wasn't.

One scroll on LinkedIn was drowning in motivational banners from the 1990s:

"Just be consistent!"
"Post more value!"
"Show up every day!"

I would sit and scratch my head thinking...

I am showing up. Why tf isn't money coming in?

I remember looking over some of my posts. 31 of them to be specific.

31 posts that month. Hours of writing. Countless edits.

For what?

Then I tried an experiment.

Deleted my content calendar.
Stopped posting twice daily.
Focused on one core message.

To my surprise (yeah.. I know, I know)

More sales than the last three months combined.

(At the time I had something like 15,000 followers and had sold out Modern Maker on LinkedIn, without even having an email list)

No more rushing to post daily. No more "valuable tips" into the void. No more content hamster wheel.

Just clear signals to the right people.

It actually made my life so much easier.

Because I wasn’t addicted to the algorithm.

More content grows your anxiety. Right content grows your business.

That's why I put together The Dog Whistle Content Strategy.

Because now, I get to serve students who have less than 1,000 followers and sign high ticket clients. It honestly makes my day seeing it.

I've even started a little experiment with them, where I use my Instagram, with 2,100 followers (not my 46k LinkedIn audience) to do exactly the same.

And I kid you not, it's so much fun.

I even recorded myself doing it here. (https://www.youtube.com/watch?v=ykO0MQFhW0o)

But anyway, I digress.

Since I got some inquiries, I've added 12 extra prompts inside The Dog Whistle Content Strategy you could swipe today. And there's over 30+ examples of posts that brought in well over $150k in profit, straight from LinkedIn.

You can have a look here:

https://jacobpegs.swipefast.io/go

Power to you,

Jacob “less is more” Pegs