What's your best price? 🤔

Hey Maker,

That message used to make my stomach sink.

Every lead that came through smacked me in the face like Khabib smacked Conor in the UFC octagon with:

"Can you do it cheaper?"
"I found someone who charges less..."

I was attracting people who saw coaching as an expense, not an investment.

One day, I printed out all my DMs (it was a lot of ink but I had to do it).

Laid them on my floor.

Started highlighting patterns.

Red: Price objections
Green: Ready to buy

A pattern emerged.

The posts about "helping everyone grow" attracted red.

The posts about specific insights attracted green.

So I tried something...

This was the birth of 'The Dog Whistle'.

The same way a dog can hear the frequency of that whistle, but a human can't.

It's pretty nerdy of me to call it that but it made so much sense.

Your dream client only wants to hear that specific frequency. Not the broad charlatan viral guru bollocks that's out there on LinkedIn.

(Excuse my language, you can tell I'm quite passionate about this).

So anyway. My DMs shifted.

No more price negotiations. No more discount requests. Just:

Same expertise. Different signal. Better clients.

I quickly realized…

Broad content attracts viewers. Specific content attracts buyers.

One has you justifying your worth. The other has them proving theirs.

PS. The Dog Whistle Content Strategy is open today for the current cheapest price. Tomorrow it goes to $100.

Inside you'll find how I shifted from competing on price to signing high ticket clients.

You can grab it here:

https://jacobpegs.swipefast.io/go

Power to you,

Jacob “woof woof” Pegs