some say small bites, bite big 🐸

This year I want to give more insight behind the scenes of my business.

I stumbled on this tweet by Naval the other day:

And wanted to share what being a creator is with some simple tools, Champ.

Last year I used to sell directly on LinkedIn for a good half of the year, and that worked well until it didn’t (as much).

So now I’m going to take an authority leadership stance to provide insights, philosophies, ideas and education.

TLDR: Attract.

Then all that attraction will come into my email list, which brings the people with the highest intent here.

People ask why I share stories often.

That’s because the newsletter is made to retain, get to know someone on a deeper level and allow for a deepening of that relationship to happen.

Paired with that I’m now using YouTube to allow people to consume my ideas in another format, and it’s worked well so far. 1,000+ watch hours with 650 or so subs blows my mind.

TLDR: Retain.

Once that’s set, I look to transact. Where the ‘get to know you’ date has already happened. I always treat social media as the restaurant, but email as the invite into my home.

Selling straight into high ticket isn’t my cup of tea, so I’m much more in favor of a proximity, value-ladder.

Small bite → Bigger bite.

TLDR: Transact.

All of that creates a flywheel.

But where people go wrong is after the first purchase they stop.

You should always consider:

- Automated testimonials
- Automated upsells/downsells
- Increasing decay periods of your welcome sequences
- Asking for feedback for questions, to create more content
And the list goes on.

Over the next few weeks I’ll be sharing behind the scenes stuff so you can see the tools behind my 7-figure one-person business.

In hopes that you’ll learn to create smarter and build leverage.

Power to you,

Jacob ‘leverage’ Pegs

PS. Modern Maker HQ will open as a 3-tiered offer on Monday, but if you’d like to simply read the details, hit reply with “SKIP” and I’ll send them over.