The Dark Truth About 53% Cliff Dives 📉

Happy New Year.

(Unless you’re wearing crocs).

Hope you're enjoying the 2nd day of the year as much as I am.

Taking a few days rest feels quite good.

I promise we won’t start 2025 with the classic “new years resolution” otherwise I’ll probably puke out last night’s shenanigans.

That’s a no-no.

I was curled up under the covers last night watching some NBA highlights, when I stumbled on this video thumbnail.

Why is NBA viewership down by 53%?

- Not enough drama
- Refs call every foul
- So players are withholding
- It’s more “star” based not “team based”
But if you think: Conor McGregor, Trump, Tate, or anyone in mass media.

They’ve accumulated 1,000,000s of followers and ranked up $Ms because…

Drama.

People love it.

That comes with a splash of polarity.

They either hate you or love you.

So if there’s a word of advice as you pick up your soul from all the new year's partying today.

Write a dramatic post.

Stir some sh*t up.

Afterall, some of the best creators in the game have earned a living online by having an opinion.

Ask yourself:

- What do I strongly believe in?
- What do I disagree with?
- What's a philosophy of mine?
Don't shy away from cookie cutter stuff.

Because authority is built when you have a strong opinion.

You either get someone to side with you, or dislike you.

There's no inbetweener "Great post" praise.

And once you've got data telling you that this works.

You can use this video (https://www.youtube.com/watch?v=LAu3Eu9VS6s) to repurpose it. And squeeze out every inch of your content juice. I show you exactly how to do that in there if you'd like to give it a watch.

PS. On Monday I'm opening the doors to Modern Maker HQ, in a 3 tiered approach as I'd love to help more Creators like yourself this year use content to get clients.

I've put in lots of ingredients to assemble this offer for you, so if you'd like to have a read before the launch, simply reply back with " EARLY " and I'll send it over.

Power to you,

Jacob "stirrer" Pegs