Jacob's Brain

The Maker Letter ·

What's faster than the speed of light? ⚡️

A growth marketer using the Modern Maker Model.

*no one laughs*

There’s my attempt at comedy again. It’s Saturday after all. The day I practice my comedy chops on you Champ.

Anyway, jokes aside (evidently still terrible at them) I’ve found myself a nice little pocket in the ecosystem.

The Dan Koe’s of the world will say become “ a niche of one ”.

Well, one niche that seems to be working well for me is finding people with large audiences, that have mastered the art of growth and plugging in The Modern Maker Model into their existing business.

It’s honestly the most fun I’ve had.

Because, Igor for example is a wizard at his craft in the Innovation space. Grew a following of 90k on LinkedIn.

And I’ve had the pleasure of working with him for a few months now.

We installed 3 components that helped him monetize his not-so-small audience.

As we’re creating a small BIG business for him. Instead of a big small business.

One thing is sure. As I’ve come from the monetization side, creators who’ve mastered growth (big ups - as it’s not easy), have it easier installing the model because more outbound is required when your audience is smaller. But the beauty of the game is that it still works even with 500, 1,000, 3,000+ followers. As I too used it and was growing my audience while monetizing.

Back to our man, Igor.

First things first, we created bundles of Google Doc offers for him to serve 100% of his market. Aiming at high ticket first.

We used Conversion Templates to deal with the “I’m In” inquiries that came through after dialling in The Email Snack Cartel.

When you have a text-sales letter, the goal is to put it in front of people so they can respond to it.

Then there’s an art and a science behind how you handle those responses.

Removing friction is one thing. Being empathetic is another. Closing the deal is… the final boss.

3 components put together got Igor a nice pay cheque.

But also brought in $800k for my small big business.

And these same 3 components are available for this new price, until it goes up one last time on Cyber Monday before I take them down.

You can grab them here:

https://mostmojo.kit.com/products/one

Power to you,

Jacob “small big business” Pegs