Big things sell less (I know right) 🦆

Last weekend, I wrote a post (https://www.linkedin.com/posts/jacob-pegs_every-entrepreneur-doing-10-15kmo-makes-activity-7263877870760960001-ldV5) about a mistake.

A mistake that costs $108,000 a year at minimum for some.

In summary, people need to make more offers.

Instead of focusing on the fancy stuff.

And once you’ve got yourself an offer.

It’s about checking for buyer intent.

Because small promises are easier to keep and therefore, easier to buy into.

My entire model changed when I got off sales calls.

I love getting people on my list, giving them small snacks.

And indoctrinating them into my world, where I can help them.

When I’d spend 1 hour trying to convince someone to buy a $3k offer, it wasn’t aligned with my ethos.

They were complete strangers. The sheer amount of effort it took wasn’t fun both for them, or for me.

The fastest route for me is providing context of a concept.

Grab someone’s attention. Provide context to a concept.

Then make them a small offer that’s easy to keep.

Ex. “Join my email list in exchange for some insight”.

Now they’re no longer just a follower. They’re more of a lead.

So then once they’re inside, you can offer them a small snack.

A small snack that’s birthed from recycling an existing asset in your Google Drive.

When you serve someone with a small snack, then they’re likely to ascend.

(Or at least in my experience, that’s how the majority of my students signed up).

Like MB, who bought the small thing (https://www.linkedin.com/posts/jacob-pegs_how-i-get-customers-to-become-clients-without-activity-7226535028220977152-Y4b3), then joined Modern Maker within 12 hours.

The goal of snacks is to give people a taste of your universe.

And account for the 20% that will turn into repeat customers and/or clients.

But now instead of toying with a large social media audience, you’re looking for those 100 potential dream clients from a micro-sized list.

I’ve also found that invoking conversations with someone who’s already bought from you is much more efficient.

This process has generated $55k in frontend sales for me, and $750k in backend sales.

Where I believe it wouldn’t have happened the same way should I have looked to convert leads to clients straight on social media with calls.

(Thought it is possible, but not for me now as I’m not aligned with this way of working)

But finding existing assets in your Drive, and recycling them to create Customers is both fun and efficient.

This process of “Snacking” took me from $2-3K months, to $30-50K/months.

Where Snacking is the core component out of 3.

- The Email Snack Cartel - turning leads to customers
- The Conversion Templates - turning customers to clients
- The G-Doc Bundle - the text offer that clients say yes to and ascend
These 3 components are the ones I’ve put together to prep you for Black Friday.

With 1 additional bonus. So, 4 for the price of 1 if you get them BEFORE next week.

Here are the deets:

https://mostmojo.kit.com/products/one

Power to you,

Jacob “small promise” Pegs