Love n’ hate virality 🤭

Hey Champ,

I have a love and hate relationship with the word “viral”.

Because I myself experienced it.

And when you do go viral, there’s this dopamine hit that’s incredible.

But then the relapse is worse than getting hit by a tonne of bricks.

Sure you need eyeballs on your content.

But if you don’t know how to convert that content then it will forever remain nothing but an impression on the analytics dashboard.

So where does the love & hate come from?

Because when I work with Entrepreneurs who’ve already got 3,000+ followers.

It makes my life easier.

We simply dial in a framework that allows for their clients to feel seen.

Almost like a whisper instead of a loud scream that they’re used to.

The hardest part is all psychological.

Because these whispers drop your impressions from whatever stratospheric count you had to earth-like numbers.

So the viral withdrawal kicks in.

“But it did terribly”…

Then you get an inbound lead, which turns into a client.

And it’s like you’ve discovered a whole new world.

Some of the students I have, even boast 70,000+ followers.

And when we start client whispering.

They go from 800+ likes to 12.

Once that transition period is over.

And the inbound trickles in.

I get the gratitude messages.

Now, if you’ve nailed the viral game, you don’t need to do 100% client whispering.

You simply weave it into your content strategy 1-2x a week.

And continue to do what you do best.

But when you do weave it in your audience:

- Starts to resonate
- Sees you as a human being
- Feel a sense of understanding
- Want to work with you
And it’s the yin to the yang.

If that sounds cool, and you’d like to consider it.

The Client Whisperer Workshop is tomorrow at 4PM UK time.

I’ll be sending the replay if you can’t make it within 24 hours.

But once the time is up…

We’ll be waiving that magic wand and the link will vanish.

You can grab a seat here:

https://mostmojo.ck.page/products/1hcw

whispers gently

Power to you,

Jacob “love n’ hate” Pegs