Just another clone 🫣

One of my mentors challenged me a few months ago.

Referred to me as The Michael Jordan of my craft.

But he said:

If you're Michael Jordan...

Why are you playing like you’re in the G-League?

This actually shook me a little bit.

But I asked him to unpack.

He said, having got to know me, and what my students say.

I have so much to give, teach, and be.

And so many results to showcase what I do.

Yet my online presence looked like another Hormozi clone.

"There’s so much more in you than the whole how-to-get-clients spiel."

"Say no more".

I took it to the drawing board and realized this was true.

Now sure, as a consultant myself, showcasing results gets clients.

But when you showcase results, you get results-driven clients.

Nothing better than that right?

Well there is.

Because when you convince someone to buy into the result, it's like allowing them to "window shop" and see the monetary aspect (referring to business consulting here but the same applies to other industries).

And what goes on in their mind is:

"If average Joe can do it, so can I".

The missing piece?

There's no soul, emotion, or human touch whatsoever.

So if you're "just another client getting account", where have you left yourself?

You see, Champ.

There's SO much more about who we are as people above and beyond the service we provide.

The game is changing.

The results work, but they're not as potent as they used to be.

And the cliche is: "People buy with emotion and justify with logic".

So where the hell have we left emotion?

Before telling people what you do, show them who you ARE.

I categorize this in 3.

Speak about M e, You & Them.

But in a contextual sense so the reader can build resonance.

When they feel that the content resonates.

Then they're attracted to you.

And this method single-handely replaced all my "top funnel' posts.

Because the moment your reader feels seen, they start caring about what you offer.

And many people are incredible at their craft.

But they suck at communicating and articulating that.

In a way that gets them clients.

And this is what we'll be doing inside The Client Whisperer Workshop in a few days.

Grab a ticket here:

https://mostmojo.ck.page/products/1hcw

(Link expires in 3 days)

Power to you,

Jacob "be yourself" Pegs