Jacob's Brain

The Maker Letter ·

He gots that big boy energy đź“§

The other day I saw a post by a business coach.

Originally they did a marketing-based service and scaled into coaching.

What matters was the context of their post.

They went from a one-person business to many.

There’s no right or wrong.

And there’s a lot of respect from me to them.

Plus anyone else who grinds it out as entrepreneurs.

The thing that struck a fire in me was:

- The hidden costs
- The uncertainty in who to hire
- Counting revenue, not profit
- The placement of people in roles that didn’t previously exist
And that’s all good.

Then they ended the post stating how much they aspire to make.

All that effort, to make that money after tax.

Which in turn made me feel grateful, Champ.

Because multiples of those figures were made with a simple model, solo.

It’s not to flex.

But it’s to show that you can go 2 ways.

1/ Scale a big team and manage

2/ Use a simple model and do it solo

Whatever floats your boat.

There are days I still can't believe my reality which entails of:

- A Google doc
- A community
- An email service provider
- A bit of storage in the cloud for assets
- A scheduling tool
- And some words on social media
My monthly costs are:

$300/mo which blows my mind.

And every time I see entrepreneurs go down the scale route I send my respects.

Because it takes hustling.

But I’m always amazed at what you can do with a simple, low-stress, one-person business model.

For me, it’s not as much about the numbers as it is about having ample time to scale your business (https://youtu.be/Machh7rMTzk?si=zZM4GUSjdOQcSvNO) in a way that allows you to:

- Travel when you want to
- Take time off when you want to
- Be present with family & friends
- Have time to fill your own cup
In my experience, the big boy dream didn’t do it for me.

Because it wasn’t in alignment with the person I wanted to become.

So I always speak in full transparency.

If you’re looking to scale. This may not be for you.

But if you’re looking to do it solo, with simplicity.

Reply “ HIT ME ” for the details.

Doors close when we hit 4 members or on Monday. (3 out of 4 spots are gone). Whatever happens first.

Power to you,

Jacob “pick your lane” Pegs

PS. Most important thing is find out what works for YOU.