The Maker Letter ·
think first, before you copy 🤐
I’ve seen a lot of coaches pivot from selling outcomes to selling the model itself.
Or “the system”.
Not to say that doesn’t work.
But one thing is certain.
If I give you “the model (https://www.youtube.com/watch?v=EvuayR_l5YI)” which worked for me, how can I ensure it works for you?
We need to stop buying into models.
And start buying into the thought process behind the model.
When you get off and blindly copy that persons model you’re throwing darts with a blindfold on.
That leads to nothing but frustration.
Understanding the thinking behind:
Your market
Your offer
The process
The content
And apply that thought processing to your own market.
That’s when things start to unravel.
So the next time you buy into that “$1M Model” that “people inside our container are doing”.
Think - will I learn the thinking behind it?
Or am I just another victim to their stripe account?
A client of mine recently said:
“I can’t explain what you’ve done this week. The other coach I had was just about the system. But I was one of many. You kind of… saw me for who I was, and allowed me to think through my entire purpose, philosophy and service, and how I can apply it to my own audience.”
That 👆 to me is where it’s at, Champ.
I’ve also heard “sell the insight not the value”.
Which works, when you persuade them to buy your stuff. Because the only way again, is to get them to pay you.
Who gets richer? Them.
Who is still left at square one? You.
(Unless you’re a natural thinker and can break it down yourself).
That’s why this quarter I decided to make Modern Maker ridiculously easy to get started with.
It’s literally $97 to start and cancel if you think it’s not for you.
And I’ve made it my sole purpose to get you to THINK.
Not blindly throw darts at another template or model.
Because there’s people who sell you the course.
So you buy into their teachings.
There’s others that sell you results.
So you buy into the hope that you can do it to.
But I’ve decided to give EVERYTHING away.
Why?
Because my next (personal) level is wanting people buying into the essence of who I am.
The tactics and strategy is the easy part.
So think - who do I want to be around?
And you make that decision.
Now if Modern Maker sounds like your vibe.
Hit reply with “ EARLY BIRD ” and I’ll send you the deets before Monday's launch.
Power to you,
Jacob “learn to think” Pegs