The Maker Letter · 12 September 2024

I have a weekly pricing magic trick 👀

Hey Champ,

In the modern day “subscription” world.

Where we’re met with Spotify, Netflix, you name it models that pull out small sums of $$ from our credit cards.

We’ve become accustomed to caring about the money we pay today.

Not the money we pay overall.

Don’t these unicorn companies wave the magic “It’s $7 to get started” at you?

We do the same inside Modern Maker.

We wave a weekly price. Allow the process to get more yes’s.

The new reveal a magic trick at the end which gets people to pay in full.

This magic trick is what I show you inside The Proximity Offer training.

The simplest checkout page there is.

There’s an art and a science behind weekly pricing though.

To increase volume of clients, without increasing churn rate.

You’ve got to have a mechanism in place that counter-balances the influx of customers.

I’ve ran this model for 2 or so years and have a large percentage of my students prefer that option.

For the ones who don’t there’s an incentive.

With The Proximity offer you get the best balance between yes today, and pay in full today.

I’ve been thinking that people who don’t use it, leave about 25% on the table.

And the best part? You don’t need a single sales call for this to convert.

All with a G-Doc, written on your sofa.

I always laugh at folks who try to convince others to pay $500-1,000 for their strategy session.

Which seems to be made of gold (or bitcoin), and then get on 30 min sales calls to do all the pushing.

Instead, the proximity offer is easy-to-plug-into and can increase your sales today.

High initial cash flow. High backend pay in full revenue.

I’ve got some more of these little magic tricks loaded up for you inside The Proximity Offer.

I’ll also include the G-Doc that got me just under $200K in sales this quarter.

So you can build out your own Proximity Offer.

Grab the magic wand:

(Available for 4 more days).

Power to you,

Jacob “weekly magic” Pegs