Jacob's Brain

The Maker Letter ·

4 keys to selling high ticket with G-Docs 🍉

Hey Champ,

I opened the doors to Modern Maker in 2023.

Since then 250+ students have paid between $10 - $25,000 a year.

The best part? It all came through a simple G-Doc with plain ol’ text.

It’s the 2nd year I’ve now been selling without sales calls (https://youtu.be/cYvbK4SjMFI?si=NQLZ2YXuU-cnu00I).

But in the last year, I did enough iterations to figure out how to increase conversions.

This framework, I call The Proximity Offer.

Because it gets yes’s both on a customer level, and a client level.

Which in turn maximises the lifetime value of a client - and your profits.

I put together a training walking you through The Proximity Offer.

And I’m also giving you the template & slideshow so you can bring your own Proximity Offer to life.

But what’s a proximity offer all about?

1. Your promise

Get the first 100 words wrong, and you’ll get less conversions.

But get them installed properly - and your offer does the converting for you.

People over-promise, or have vague promises that are not easy to keep.

But if you have a clear promise, you paint a picture in your reader’s mind - and they buy.

2. Your plan

How does one get from point A to point B (https://substack.com/@mostmojo/p-148635283)? Being able to filter through the features, and show a clear pathway to the desired outcome enables people to commit to your offer.

Many make the mistake of bolting on the number of calls, resources and the Great Wall of China, in terms of “things to do”, which scares away prospects.

I’ll show you how to dial this in from my own experience.

3. Reason to act now

I’ve found a way to get people to get started quickly, using the principle of weekly pricing within a proximity offer.

Having the lowest possible denominator gets someone to commit now, and bite into the transformation later.

By rightly placing that number in front of your prospect gets them started and you can max out this number later.

The strategy behind it is inside The Proximity Offer training.

4. Increase life time value

Over the last year, I’ve made over 350k+ in backend sales, without directly promoting my 1:1 service. Because of the “backend” part of the proximity offer.

Having the right upsell at the right time, allows for you to make more money by doing internal marketing to your existing clients.

Whereas, we’re taught to always do “external” marketing on social media.

Knowing when to plug your backend framework can increase your customer LTV. This method alone has gotten me an increase of 34% in ACV.

The way it’s shown as an upgrade is what allows for you to get the best of both worlds.

I’ve shared 4 of the keys to The Proximity Offer with you.

But you’ll also be met with everything else on the checkout page here: https://mostmojo.ck.page/products/proximity

Plus, I’ll be sharing a special bonus later this week too.

Power to you,

Jacob “the proximity machine” Pegs