do you know why your offer works? 😌

Hey Champ,

Often, people don’t know why their offers work.

Or how to make them work.

I've been copied plenty. Or seen others copy, model and do what everyone does.

But if you don’t understand what you’re copying.

You’ll never be able to optimize.

And you see people simply regurgitate things.

Sometimes you depend on luck, timing and the right place.

But if you have super structures in your offers, you make it predictable.

Without feeling like “you’re late to the party.”

Or spending 100s of hours educating your audience.

So, I promise I haven’t smoked anything illegal.

Here’s what a super structure is.

Something that exists in your day to day, that you’re familiar with.

LinkedIn. YouTube. Instagram. Keto Diet.

Make sense?

Add your model into a super structure, and your offer will sky rocket.

“LinkedIn Content Marketing” using “Fancy Blueprint”.

You don’t have to explain what LinkedIn is. Because it’s self explanatory.

Offers that scale are attached to super-structures.

But Jacob, what happens when the super structure is saturated?

You move into sub structures.

LinkedIn Groups. That’s an example for you.

1/ You know the super structure -> LinkedIn

2/ You interact with it

3/ You know LinkedIn Groups exist (sub structure)

4/ You have a model or process

So… Model = Substructure + Model = $$$

Knowing how to extrapolate super & sub structures can make or break your business.

So instead of blaming:

- Your offer
- Your copy
- Your pricing
- Your positioning
Check out your Super & Sub structures.

And if you’re open to it, Modern Maker is open for a few more days.

Where we go over this (and a lot more) together.

Hit reply with “ STRUCTURE ” and I’ll send you the details.

Power to you,

Jacob "sub structure" Pegs