I’ll give you 3 keys Champ 🧙🏼♂️

*Insert some woo-woo music to "breathe" better*

Imagine you’re in a video game.

Some Gandalf looking guy called Jacob, with a brown beard, long hair, and a watermelon instead of a magic wand shows up.

There’s mountains and trees. It’s dark. And there’s some whacky lightning going on.

(Cool, you set the scene smarty pants, keep going).

I hand over 3 keys.

- Market
- Message
- Offer
These keys help you convert offers into clients, whenever you can create a “match”.

But the villain marketers always overcomplicate it. You don’t want to be on their team.

All you have to do is tell people what they want to hear.

Example:

The market wants leads. Your message says I can get you leads. The market responds to that.

We have… drum roll: a match.

If you can promise that with a good idea, and promote the outcome, you’re golden.

But make sure they get the thing without having to do too much.

Because humans by nature are lazy.

Low input x High output = High result.

Anything outside this equation creates a mismatch.

Now, Champ.

Which option is more attractive?

- You’ll send 100 DMs a week, take 5 sales calls a day and sign 2 clients a week.
- You’ll write 1 post a day, take no sales calls, sign 2 inbound, ready-to-buy clients.
I bet you were nodding to one of those.

You can keep it a secret, it’s safe with me.

Anyway, as long as you follow this model, your offer will convert — highly.

Tell someone what they want to hear. Give them what they want to have.

And you’re golden.

Now if you picked the option I think you picked, hit reply with “ OPTION 1 ” or “OPTION 2”, and I’ll hand over a set of keys to Modern Maker.

The doors are opening next Monday.

But this week I want people to win, so it may be a Gandalf-status set of keys.

Which you’ll find out when you hit reply.

Power to you,

Jacob “match maker” Pegs