The Maker Letter ¡
Justin Welsh vs Leila Hormozi - who wins? đ
Hey Champ,
The other day, I saw a post on Twitter that sent me into a different galaxy.
I felt like an intergalactic space goat that took 40 shots of LSD.
Well, at least thatâs what Leila Hormoziâs calendar (https://x.com/leilahormozi/status/1598693507954196480?s=46) looked like.
PACKED.
Just beneath the post, Justin Welsh commented (https://x.com/thejustinwelsh/status/1599168674752917504?s=46) with his empty-ish calendar.
EASY.
My heart resumed as I game back to my senses.
It reminded me of my days as a freelance web developer.
I wore multiple hats. I did the sales. The project management. The client management. The admin. The socials. The delivery of the work.
I had Leilaâs Blue Calendar Syndrome.
The only difference is I wasnât anywhere near as proud of it as she was.
Sure, I made $150K in year one. $350K in year 2. And just over $500K in year 3. But I was miserable.
I had to hold my pee in between Zoom calls.
I counted every minute so I could run to the fridge and stuff myself with any dried fruit, nuts and some quick drink.
Days started at 7AM, and ended at 1AM.
I was younger and driven. But it wasnât healthy.
I lost so much weight, I looked like a crack boy.
Cranky. Anxious. Stressed. Exhausted.
I could barely get through 10 mins during âmovie nightâ. And woke up through the night worried about delivering work.
It wasnât until I hired a team that I could let go.
But even then, I loved working alone.
So when we scaled back down.
I had to:
- Reposition myself and up my prices
- Find less clients but better clients
- Have a retainer model to get me off the hamster wheel
- Implement a proper system with automation to remove mundane tasks
- Have more time thinking & less time doing
My consulting gigs started as a side hustle.
Then it 4xâd the profits of my agency in 6 months with half the work.
Because of the Modern Maker Model.
(I did have previous experience though).
Now this exact model set me free.
Where I only work with a handful of clients.
And get to be more of Team Justin, than Team Leila.
Though it doesnât work for everyone.
I prefer to be low stress, high profit margins, more fun, and more creative.
If thatâs something that tickles your toes.
Modern Maker may be for you.
This time around thereâs a slight twist.
If youâre on the empty calendar vs the full calendar team.
Hit reply with â JUSTIN â and Iâll send you the details, early before next week's launch.
Power to you,
Jacob âlow stressâ Pegs