Jacob's Brain

The Maker Letter ¡

Justin Welsh vs Leila Hormozi - who wins? 🙃

Hey Champ,

The other day, I saw a post on Twitter that sent me into a different galaxy.

I felt like an intergalactic space goat that took 40 shots of LSD.

Well, at least that’s what Leila Hormozi’s calendar (https://x.com/leilahormozi/status/1598693507954196480?s=46) looked like.

PACKED.

Just beneath the post, Justin Welsh commented (https://x.com/thejustinwelsh/status/1599168674752917504?s=46) with his empty-ish calendar.

EASY.

My heart resumed as I game back to my senses.

It reminded me of my days as a freelance web developer.

I wore multiple hats. I did the sales. The project management. The client management. The admin. The socials. The delivery of the work.

I had Leila’s Blue Calendar Syndrome.

The only difference is I wasn’t anywhere near as proud of it as she was.

Sure, I made $150K in year one. $350K in year 2. And just over $500K in year 3. But I was miserable.

I had to hold my pee in between Zoom calls.

I counted every minute so I could run to the fridge and stuff myself with any dried fruit, nuts and some quick drink.

Days started at 7AM, and ended at 1AM.

I was younger and driven. But it wasn’t healthy.

I lost so much weight, I looked like a crack boy.

Cranky. Anxious. Stressed. Exhausted.

I could barely get through 10 mins during “movie night”. And woke up through the night worried about delivering work.

It wasn’t until I hired a team that I could let go.

But even then, I loved working alone.

So when we scaled back down.

I had to:

- Reposition myself and up my prices
- Find less clients but better clients
- Have a retainer model to get me off the hamster wheel
- Implement a proper system with automation to remove mundane tasks
- Have more time thinking & less time doing
My consulting gigs started as a side hustle.

Then it 4x’d the profits of my agency in 6 months with half the work.

Because of the Modern Maker Model.

(I did have previous experience though).

Now this exact model set me free.

Where I only work with a handful of clients.

And get to be more of Team Justin, than Team Leila.

Though it doesn’t work for everyone.

I prefer to be low stress, high profit margins, more fun, and more creative.

If that’s something that tickles your toes.

Modern Maker may be for you.

This time around there’s a slight twist.

If you’re on the empty calendar vs the full calendar team.

Hit reply with “ JUSTIN ” and I’ll send you the details, early before next week's launch.

Power to you,
Jacob “low stress” Pegs