The Maker Letter · 22 August 2024

1 idea = 6 figures 🎯

Hey Champ,

I read a book called "The Keyman" the other day.

A story of a man who got Bill Gates, Barrack Obama, Hillary Clinton and a bunch of others to invest $13 billion into his private equity fund.

He was a damn right fraudster. And it was insane for me to see how terrible people can be.

But the lesson is - sell people on a big idea.

And you can take it further than selling people into promises, outcomes, and features.

1 idea alone, can help you earn 6 figures.

And it can be patched in a Google Doc offer.

Last week you learned how to do that.

Now how do you sell this?

Power writing.

Now, NAME, I’m not a copy writer.

But I use copy writing as a tool to drive people to buy my stuff.

When everyone says hell no, there should be huge opportunities.

Because think DVDs & CDs.

Spotify & Netflix killed them with a subscription model.

Think phone lines.

The internet killed them with it's power.

Think financial system.

Bitcoin came in with a sovereign system for "the free".

All of these were big ideas people bought and still buy into today.

Power writing is the opposite of viral copy writing.

You get less views, but more of the right views.

And the right views lead to sales.

You package your idea into words.

And words turn into customers and paying clients.

That's how Modern Makers become mother flowers.

And you can give this a go here.

(Available for another 4 days)

Power to you,
Jacob "the idea machine" Pegs