The Maker Letter · 9 August 2024

do you get paid to exist? 🫶

Hey Champ,

Last month I’ve worked closely with a business consultant.

We leveraged a hybrid offer to open new opportunities for untapped markets.

And we added some of his own "sauce" so his story stood out.

So far, so good - we’ve been having fun.

What strikes me the most?

Gooroos will say give it all away.

And people will pay for the implementation.

But being highly tactical is boring.

(Not saying it doesn’t work).

Think about this though.

You’re an expert email marketer.

If your content speaks:

- Email funnels
- Open rates
- Subject lines
- Lead magnets
100% of the time. You commoditize yourself.

AKA - you’re just another email marketer.

But when you speak at the intersection of your interests - you are non replaceable.

Whether that’s:

- Your love for running
- Your love for watermelon
- Your hate for crocs
- You disliking sales calls
Does this ring a bell?

I showed him how Philosophy & Personality are the additional Ps to your offer.

- Promise
- Plan
- Problem
Many marketers do too much Personality and that’s where they fail.

But making those 2 Ps “the cherry on top”, makes people buy into YOU.

Before buying into what you do.

And there’s nothing funner than making money by simply existing & being yourself.

In a saturated world…

It’s much harder to be better.

It’s much easier to be different.

Put YOU into your writing.

And watch what happens.

Power to you,

Jacob “be you” Pegs

PS. I’ve been asked a lot about how I write Google Doc offers that print magic internet money without sales calls.

So I’ve put it together for a no-brainer price.

You get the full G-Doc Offer Suite "Unchained".

All my docs. And a whole bunch of bonuses.

Plus, the same template I used to generate an additional $350K in new business since January 2024.

It’s yours:

(Taking this down in 7 days)