Make phat offers occasionally 👀

Hey Champ,

We hit $1,2M with a partnership model in 12 months.

A fintech startup approached me who had trouble with their positioning & value proposition.

They raised $100,000 from friends & family funds.

I charged an upfront fee and bought in 10% equity.

They were at $350,000 (funds raised) when I joined as a fractional CMO.

Here’s 3 things we did:

1/ Identify gap in the market

- They were primarily based in crypto.
- The market looked bearish.
- Trust is hard in crypto.
We switched the model from crypto to in-game advertising.

The SaaS platform still used blockchain technology but the positioning now went into multi-billion dollar gaming industry.

2/ Hiring top talent for delivery

Realizing the founding team lacked technical knowledge - we found a technical partner to replace the architecture they had, and execute the development cycle I had drawn out for them.

From in-house to outsourced saved them a lot of costs straight off the bat.

3/ Acquiring users to show investors

Twitter metrics and marketing analytics don’t cut it.

Investors look for real users.

So we approached:

1/ B2B

- Gaming companies with huge B2C exposure and formed partnerships to run ads into existing games
- Service providers (agencies) who already ran ads to bolt on in-game ads
2/ B2C

This was primarily their focus before. This took a backseat as we bridged the B2C gap with existing B2B providers who already had users en-mass

I don’t talk about this often.

But having diversified portfolio of companies de-risks your profits even when markets are tough.

We are taught to serve a tiny segment of our market.

But you’d be surprised who you can impact when you make an offer to the more premium segment of your market.

LinkedIn opened this door for me.

It wasn’t “content strategy” per se, but having a holistic understanding of marketing & customer acquisition - which I’m sure you do too - can open up new opportunities for your solo business.

I’m super excited to see them tap into the in-game ads world.

Because entrepreneurs will always find solutions.

Even if sometimes you’ve gotta pay to play.

We can dial in a part of The Modern Maker into your business, or the whole thing.

And it’s at a fraction of the cost for one-person business owners.

Because it’s dial in like a science.

Hit reply with “MAKER” and I’ll send you the deets.

(Doors close in 24 hours)

Power to you,

Jacob “big guns” Pegs