Hit that reset button (if you dare) 🫵

Hey Champ,

I’m working closely with a software agency owner.

LinkedIn followers: 800.

Profit this month: $6,000.

They’ve just onboarded 1 new employee.

And leads are coming primarily through:

- Existing Network
- Referrals
- Content
- Outbound DMs
One thing he said on Friday as we were training his new sales guy was:

“Most big creators forget what it’s like when you start fresh. I love how you’re able to come down and meet me where I’m at with no BS business strategy.”

I’m not gonna lie, that was a stroke to my ego in more ways than I thought.

I felt like a dog getting butt rubs for hours.

Why do I tell you this?

1/ In an attempt to make you laugh

(Evidently didn’t work)

2/ I always ask - if I were to start over what would I do?

I picked up 3 ghost writing clients last term to remind me what it’s like starting from scratch.

It was one of the funnest challenges I’ve done in a while. Like clicking the “reset” button.

Only this time you have a bucket of experience.

===

So if I started from scratch.

Or was to reset a part of my business.

What I’d have:

1/ A text based offer with a promise, plan, problem to solve.

Whether that’s Google Docs, Notion, a landing page.

Selling through text for solution aware buyers is highly converting.

2/ A Power Writing Strategy

To attract a small audience, of the right followers, instead of a broad, generic audience.

By writing to shift beliefs, not to go viral.

This gets the right dogs to hear your dog whistle.

3/ A Proximity (Hybrid) Ladder

1 offer, with multiple products. So you can sell to 100% of the market.

And for those willing to spend more to be in closer proximity to you - you can.

This (https://www.youtube.com/watch?v=EvuayR_l5YI) same model is what we can dial into your business in 4 weeks.

Hit reply with “ START ” and I’ll send the details.

(1 spot left, 48 hours until I close the door).

Power to you,

Jacob “reset button” Pegs