Gotta get low, low, low 🤫

Hey Champ,

I’ve noticed many creators mention lower reach on LinkedIn & Instagram.

I realized I never really noticed as I’ve been focused on my emails.

But I checked my reach and I’m down -44%.

But my bank account is healthier as I’m increasing MRR.

I won’t get into the figures, as today I want to show you some bits and pieces I’ve used to grow to 3,300 email subscribers (https://www.youtube.com/watch?v=JpnCyIOuLho) without spending anything on ads.

Growth:

1/ Edit my post every day to plug a newsletter PS.

“ PS. 3,200+ makers got my free money printing template: {insert link} ”

“ Want a daily insight on how to attract & convert clients? {insert link} ”

I wait about 60 mins and plug that into my post on LinkedIn. So I don’t affect the reach.

Sometimes I’ll insert the link like this swipemymojo[.]com - wrapping the dot in brackets tricks LinkedIn into thinking it’s not a link. Then when I edit it, it becomes a link.

2/ Featured section

My newsletter is in my LinkedIn featured section. People check out my profile and opt in organically.

3/ Lead magnets

I tested 12 lead magnets, in my world content & offers work best, so I get people to opt in in exchange for an asset. I grab their email.

4/ “Pinned” comments

LinkedIn removed the pinned comment, but I add a little pin emoji, and write a short post in the comments, and add my newsletter as a bonus.

5/ DM people

When someone follows me, I thank them and send them a freebie lead magnet. If they opt in, happy days.

It’s not too complex, but this way I get 5-10 organic sign ups per day.

Since I email daily, I get about 20-30 unsubscribers a week. The goal is to on average grow incrementally over time.

Monetization:

A simple framework I’ve used for 90% of my emails is:

Story → lesson → pivot → offer.

A quick story, that has a lesson, and then you pivot into an offer.

This makes it more enticing & entertaining.

Once you’ve got your offers (https://www.youtube.com/watch?v=NuqvtEBcawE) sorted, you can rotate them in your PS statements.

Ex.

Week 1: Core offer

Week 2: Digital product / workshop

Week 3: Digital product / workshop

Week 4: Core offer

When you give some insight, and pivot into an offer by tying it all together, it’s a lot more passive.

On LinkedIn (1-2x a week) you could use a simple:

“ PS. Struggling to {problem}? I’m opening up {number} spots for my {month}, {server/offer}. DM me “{word}” and I’ll send over the details. Offer valid for 72 hours. First come, first served. ”

There’s a system I have in place to help myself and my students monetize through email.

Turning leads → customers → clients.

It’s one of the key pillars of The Model I use.

And if you’d like to work together 1:1 to do this, hit reply with “ TOGETHER ” and I’ll send over the details.

- Campaigns
- Strategy
- Done for you & with you writing
(All inclusive)

Power to you,

Jacob “scale your writing” Pegs