The Maker Letter · 23 July 2024

I was told my copy SuX 🥹

Hey Champ,

“ I didn’t buy into your copy. ” - 7 figure CFO

Not gonna lie, that one stung.

I’ve been writing since I was young.

From poems to song lyrics to emails to you name it.

I live to write. It’s my favorite thing in the world.

But a few weeks back 2 high net worth clients in the finance sector came my way to work 1:1.

On my list for over 6 months.

They perked up at an email I wrote called “Value Engineering”.

When I asked them during onboarding: “what made you pull the trigger?”

I got some valuable feedback. Aside from the sting to the heart about my copy.

They said:

“We bought into your model and your system. I want to know exactly what to do, when to do it, and how to do it. Effortlessly.”

A few weeks in, the CFO said:

“now I understand the magic in your copy” so I forgave him.

*heartbeat resumes*

You see, people who are wealthy want more time, energy and reputation.

So they buy into the thing that gets them the two most valuable transactions other than money (which takes secondary precedence).

Attention & time.

So for a long time I’ve been helping people sell their 4-5 figure offers. But I realized it’s the system that helps them sell those offers.

And copywriting is a tool, inside that system.

Rather than a copywriter who gets paid to write.

I use writing, within the system, to make people money.

And that sits well with me.

Because a Modern Maker is someone who exchanges value.

Someone who is a category of one. At the intersection of their interests.

Who can, with proximity work to earn more with people willing to spend more.

And give less proximity for people who are happy with that level of access.

The model is simple.

Can I serve 100% of my market through proximity?

Without losing my marbles doing too many things?

The answers are all in The Recurring Revenue workshop next Tuesday 30th July, at 4PM.

Grab a ticket:

Power to you,

Jacob “hearted” Pegs