Jacob's Brain

The Maker Letter ·

You don’t have to go nuts 24/7 🙃

Hey Champ,

In Cyprus, it’s wedding season right now.

Or it must be an age thing.

The other week I took a few days off as my friend was getting married by the beach. And we stayed in a hotel nearby. Not gonna lie, it felt weird to do nothing.

I scheduled all my posts.

I had no calls to take. I had no leads to follow up. I had nothing to do.

Looking back now, I realize that old me was always on the plug.

Things don’t have to be nuts 24/7.

It was another reminder as to why I built my business by design.

A business that helps clients get wins.

A business that helps me rest when I need to.

Previously if I took a day off my agency would burn down without me.

Nowadays my consultancy operates with the switch I choose to toggle.

When I want, I toggle on.

When I want, I toggle off.

This time it’s by choice, not necessity.

We picked the hotel a few days before.

And drove down to the seaside.

I wrote my daily email in the morning - by choice.

And deleted everything else.

I came back to 2x students who wanted to upscale from group mentorship to 1:1 mentorship.

Another 1:1 student asked to pay in full after a few weeks of weekly payments.

I got some texts from students who asked some questions I catered for 3-4 days later.

When I reinstalled my Gmail, I also had a handful of recurring payments come through and some digital product sales.

No crazy stuff.

Just a well deserved recharge.

A key component to The Modern Maker model is recurring revenue.

This benefits my students because it helps them finance their needs in a comforting way.

But also benefits me because it’s low stress.

It still feels weird coming back to such awesome notifications.

Because I was so accustomed to being on the plug all the time.

Recurring revenue coming in without having to do any sales calls, or crazy follow ups sits well with me.

Not just that but:

I get to pick who I work with How much I get to work When to take time off Get income coming in daily And keep my students happy

Recurring revenue comes in various ways.

- Weekly or monthly from new clients
- Up or down sells to existing clients
- Options to pay in full for long term folks
I’ve taught Modern Makers how to get more out of scenarios by doing less.

And in the coming week I want to show you how to dial in your Recurring Revenue so you can:

Validate:

Get clients in

Consolidate:

Turn your monthly income into weekly income

Automate:

Turn your weekly income into daily income

I’ll also send you the replay and the resources, within 24 hours, even if you can’t make it live.

If you grab a ticket before Monday, I'm adding an additional bonus which I'll reveal next week to early birds. 👀 (Because I want to over deliver).

Hit reply with "early" and I'll send over the workshop deets.

Power to you,

Jacob “time off” Pegs