The Maker Letter ·
How I went from 4 figures to 5 figure months 🤫
Hey Champ,
Here are my thoughts, raw from my diary, which hopefully will help you.
1/ Positioning
Shifted from how to copy writing content.
To holistic business + systems content.
This spoke to people higher up the ladder.
2/ Embraced my technical background
I’ve been a software engineer since 2016.
I run an agency which i kept “off” socials to pursue the business coaching side.
Realized people who were making $100k+ needed systems.
Clients told me I knew far more than what I put out there so i spoke more about my knowledge of funnels, and backend automations + business strategy.
3/ Retention
I was a master at attraction but that meant being in the hamster wheel to generate leads constantly.
By focusing more on existing clients and helping them win more, they stayed longer.
I tiered my model into 2x offers.
Once someone got to 5-10k, I’d work with them 1:1 to integrate the next phase.
I also allowed people to stay longer with a renewal method, if they wanted more of my stuff and access & support.
4/ Done for you (implementation)
In a world of coach gurus who copy each other, and just call their stuff something different I realized top dogs wanted things done for them because they didn’t have time
Just like my agency, where people who hired us to provide web services, others wanted primarily done for you marketing.
So I embraced my content strategy + implementation to do email and social media ghost writing.
I’d then also bring in the web funnels for any email necessities, landing pages and design work.
5/ Proximity
Met people where they are at.
Digital product
Workshop
Once off consultation
Group coaching
1:2:1 coaching
1:2:1 consulting
1:2:1 done for you
Partnership + equity
And turned leads to customers to clients.
This all had the full spectrum of pricing from.
Weekly to monthly to pay in full to once off.
6/ From niche marketing to community marketing
Instead of only solving copywriting problems for a niche market like creative agencies, i widened the scope to cater for specific problems.
7/ Offer driven business
Instead of doing sales and marketing, and treat them separately i made offers every day to meet people where they’re at.
Since i got off sales calls my focus went on my clients and delivery.
But having crystal clear offers allowed for them to sell themselves through text.
Doing more of that (every day) multiplied opportunities.
Taking people from Social → Email.
And then within the community, referrals, etc.
8/ Philosophy
Speaking broadly on what I believe in created a tribe of people. An us vs them effect.
This doesn’t directly impact business but it brings in more of the right clients who abide by your values which requires less filtering on your side.
My goal is to help others get to their dream outcome without the hustle and bustle I had to go through.
That's why I've packed everything into a system you can dial in, in 3-4 hours per day.
So far, 200+ students have taken me up on it.
If you'd like to join Modern Maker...
Hit reply with " DETAILS " and I'll send them through.
(Doors are closing in 3 days)
Power to you,
Jacob "the transitioner" Pegs
PS. Here's what some of them had to say.