Jacob's Brain

The Maker Letter ·

dirty little marketing secret 🤫

In my teens, in the post-punk era, I'd sit with my friend Anna (who's responsible for my whole sleeve tattoo) and listen to albums on albums on our walkman.

One of them was called The All American Rejects.

And if you know what I'm talking about, you'll have heard of "Dirty Little Secret (https://www.youtube.com/watch?v=gPDcwjJ8pLg)".

If you haven't you might want to cringe with me today, as I tell you a dirty little secret about marketing.

The other day, I gave you my whole M3 (Modern Maker Model) in an email. And it might very well be on YouTube.

The same model that generated $500K for me this year.

This will all make sense in a second.

Jacob, STFU and tell me the secret.

Okay, okay, Champ.

We're taught to do External Marketing to get leads into our email list, funnel, whatever it may be.

Everyone's heard of "bottom funnel posts" or "mid-funnel posts".

Those bad boys work like a charm.

But instead of Externally Marketing to get more leads.

Why don't you make offers to your existing clients?

That's Internal Marketing.

They know you.
You've done good work.
Even got wins together.

So if there's anyone in the world who can help them do more, it's you.

A simple message to ascend them up the Proximity Ladder is where the dirty little secret comes to play.

A Modern Maker legend

Another MM legend

Energy spent doing Internal Marketing is well spent.

Getting you off the External Marketing wheel.

Because you can meet winners who want to win more with open arms.

In 2023 I never marketed my 1:1 mentorship to people Externally. Because I've been fully booked from people Internally.

And a business with high ticket MRR is a predictable, simple, low stress business.

Being able to customize and engineer your Proximity Ladder for both External and Internal Marketing will make you wildly profitable.

But most of all happy.

Because you can make more, have more fun, and win with YOUR people.

So, if you want to turn this dirty little secret into a reality, Modern Maker will be opening soon.

If you want to be notified 48 hours before everyone else, hit reply with " WAITLIST " and I'll add you on it.

Power to you,
Jacob "Internal Marketeer" Pegs

PS. The 1-Hour Power Writer (https://mostmojo.gumroad.com/l/hwwke) will be available until tomorrow.