knock knock ✊

Hey Champ,

Knock knock.

Who’s there?

Viral.

Viral who?

Viral ain’t got nuttin’ in the bank.

(Probably the worst joke I could come up with, but it’s Sunday so, who cares).

Now that we’re over my non existent comedy career let’s get to it.

Recent 1:1 Power Hour description

One thing that’s been an ongoing theme in my world is big creators with a large following not being able to monetize as much as they wish.

I always look up to them.

Because they are disciplined enough to keep showing up.

And shifting from growth to conversion can be terrifying to the ego.

The strategy and the tactics are simple.

I give them all of that on a platter inside my Copy Dojo, a neat little Notion doc when they opt in to work with me.

The hardest part?

Changing their mindset.

About 70% of the creators I’ve had the privilege to work with have pushed back on the change of strategy because:

- They get less reach
- They get less comments
- They get less followers
So for the first couple of weeks, it feels like a crack addict who’s gone to rehab and cut the crack cold turkey.

Shivers. Withdrawals. Limiting beliefs.

You name it.

The likes are gone. The audience is “shocked”. And it feels unnatural.

But what happens after that is like finding “the light” and appreciating your efforts.

Once the content switches:

- Inbound leads
- More money in the bank
- Less worries about the reach
Just like my students S, a social media agency owner and M, an Email Ghostwriter, who jumped on the Maker ship and signed $10-15k worth of client retainers combined.

If it’s worth the mindset shift, and you’re willing to boogie.

Hit reply with “CLIENTS” and I’ll send some details over your way so you can see if you’d like to jam together.

Power to you,

Jacob “mindset bender” Pegs

PS. I’ll keep practicing my jokes, hopefully they get better, so you cringe less next time 🙂↔️