Jacob's Brain

The Maker Letter ¡

I take Wednesday's off 🧘

Hey Champ,

It’s been 6 months where I take Wednesday’s off.

Sure you can go all productivity gooroo on me but I promise that doesn’t work.

I don’t take cold plunges.

I don’t manifest ultra galactic money space goats through meditation.

I am not at work at 7am.

And I don’t do dry January no alcohol mantras.

One thing I have done though is identify the need to CREATE.

I’m happy to have my Tuesdays & Thursdays stacked with client calls.

Leaving room for Wednesday to be creative.

When I first did it, the people pleasing peasant in me kept knocking on the door saying:

“Just say yes to that Wednesday call brother”.

Thinking my income would dip, or that I’d make a client unhappy.

But each time, I shut that door like my life depended on it. Because it did.

This all started by identifying what worked for me.

And realizing that the thing I do best - write - is dependent on having time to get bored and create.

To couple that, finding areas of my business through Value Engineering that needed yellow lights to turn green. And green lights to turn greener.

The result?

Wiping out an 8 hour work day mid week but doubling my profit.

My mission over the next year is to work 4-5 hours a day consistently, and maybe take another day off, without affecting the model or operation.

Some might optimise for profit.

But in Naval Ravikant’s words, the only finite currency we have is time.

And to optimise for time, you need to build leverage.

So, if you’re in a similar boat and you want to work less but make more money in a low-stress way, the Modern Maker Model may be for you.

We can dial this into your business 1:1 over 30 days and weaponize your writing so you don’t have to waste time on sales calls.

Hit reply with “system” and I’ll send over the details.

Power to you,
Jacob “work less” Pegs