Jacob's Brain

The Maker Letter ยท

They told me to go have fun, so I did ๐ŸŒž

Hey Champ,

This weekend, we had a birthday party and a friend's wedding to attend.

Old me, would have been panicking and reshuffling my schedule.

New me, simply told my clients and all I got in return was:

"Have fun. Enjoy yourself. You deserve it."

That doesn't come naturally to me, as I always want to ensure my clients and students always know exactly what they're doing.

So I replaced work with:

- Writing in a notebook

- Playing rackets and getting sunburnt af

- Enjoying a cocktail (or two)

- Eating Cypriot food (and SO much watermelon) to probably last me 4 weeks ๐Ÿ˜„

Yesterday, I wrote to you about Value Engineering.

One thing that I love is the "Fuel System" part of it.

Because even though I was out, I had my foot on the 'offer making' gas pedal at all times.

I deleted my Gmail + Slack, but came back to some Stripe notifications that made my day.

The fuel system was in check, bringing in that 'fuel' and keeping the bank account healthy.

(The best part? I signed 1x high ticket client who simply said "I'm ready for the next level", simply by doing good work previously. Now we're going to dial in The Value Engineering model into his business. I take care over everything on the marketing side while he focuses on the biz.)

All while I took some well deserved time to wind down and be there for my friends and family which was important.

I realized this year that taking time off is just as important as grinding and hustling.

New ideas. New models. New opportunities.

Because we're here to have fun in the end.

Now this Value Engineering model is one that I'm looking to patent, because it's an extension of Modern Maker.

It's one where we THINK 80% of the time, so we can execute 20% of the time, but profit more from it by doing less.

I'm enjoying this transition as it's exactly what I've done for myself.

It's custom. It's catered to your needs. It's highly replicatable.

And if you'd like to work together 1:1 to Value Engineer your existing business, hit reply with "GIMME" and I'll reach out to have a chat.