What on earth is value engineering? 🚗

Hey Champ,

Below you see one of the worst doodles I made on the go.

That’s a car, in case it’s so bad you can’t tell. 😄

Let’s strip down a concept I call Value Engineering.

A car has the following components:

Fuel System

These are your marketing strategies that bring in dream clients. Nail these, and you get the right fit clients come through the door without having to chase, but instead you attract.

Dashboard

Where many go wrong, is they forget to look at “signals” in their content. Know how to spot the signals, and play them back, just like a musician plays the “hit singles” on repeat. That means you do less work, for more income.

Wheels

Without wheels, the car won’t move. That’s your operational efficiency. The first thing you do when you’re scaling up is start to spot INefficiencies, and make room for less work, and more income. A tiny automation can make or break the deal.

Engine

The engine is the heart and soul of your business. Being able to identify your needle movers, means you can prioritize the money-making tasks over what I like to call “jargon”.

Transmission

Have you ever been through an entire business cycle only to find out your closing rates aren’t as good? Which means your marketing (fuel) goes to waste? Optimizing these can quicken conversions, and you don’t even need sales calls. The right pricing strategy can - get people through the door fast, and convert them to pay in full later.

Body

That’s your customer experience. Many consultants look to ‘get more leads’ when they should be making offers people feel stupid to leave from. Retention is the way, because you then work with a handful of happy clients who never leave you. A win-win.

I’m not much of a car guy, but knowing how to engineer the value in your entire business can result in:

a) Making more money with less

b) Knowing how to scale it without you being the central point

The same tweaks I’ve been making with a handful of entrepreneurs over the last few months.

Taking them from $30K months to $50K months by doing less.

And I’m looking to work with 2 more over the summer, to do just that.

The difference? I am a part of your business. I roll my sleeves up with you and for you. Like a fractional component to this car we drive forward.

If you’d like to Value Engineer your business using this simple analogy, my 1:1 mentorship may be for you. Hit reply with “ VALUE ” and I’ll send over the details.