Repel the wrong fits, attract the right fits 🧲

I looked at my numbers over this quarter.

90% of my sales came from a small segment of 120 people on my email list.

(I have 3,100 email subscribers for context).

I also have:

40,000 on LinkedIn.

1,700 on Instagram.

3,500 on Twitter (X).

4,500 on Facebook.

300 on YouTube.

150 on TikTok.

I would say:

5% came from LinkedIn.

2.5% came from Instagram.

2.5% came from the rest together.

Writing 1 email a day has made me multiple 6 figures (in 2024).

The majority of my efforts go through what I call The Know Flow Funnel ™.

If someone can spend 7 hours with you in 4 different locations, and have 11 touch points, they’re more likely to buy.

I use a simple content triad to maximize this effect so that I can get more ‘right fit’ customers and less ‘wrong fit’ customers.

1) Social

An invite to join my list.

2) Email

An invite to buy something (or sent to know me better).

3) YouTube

Get to know me better, then come back to my email list.

The point is to repel ‘wrong fits’ and attract ‘right fits’. Because ‘right fits’ want solutions to problems they have.

To meet them where they’re at, we make an offer (daily).

Because these right fit people know that you have their solution when you make that offer.

Sometimes they want a little snack to indoctrinate them into your universe.

Other times they’re ready to buy the big thing.

That’s why inside The Know Flow Funnel, there’s something called The Email Snack Cartel.

That’s responsible for 90% of my income from a small segment of 120 people.

Wrong fits can explore.

Right fits get invites to be helped daily.

Next Tuesday I’ll be hosting The Email Snack Cartel Workshop at 4PM GMT.

My goal for you is to come out with:

1/ 5 examples you can model to get people into your email list

2/ A game plan so you can get paid daily from sending emails

3/ An archive of Modern Maker templates you can put in front of a handful of clients to make sales w/o calls

(I used these to sign over 75 Modern Makers).

Grab a ticket here:

https://mostmojo.ck.page/products/esc

Power to you,

Jacob “know your flow” Pegs

PS. If you can’t make it, I’ll send over the recording within 24 hours after the workshop.