The Maker Letter · 15 June 2024

can a hippy do it? 🎷

I’m a creative, or a hippy at heart, who’s good at making money.

I’ve been working with a financial advisor on his marketing efforts.

We packaged offers and I show him how to sell them online.

I was asked multiple questions about how I run my business.

What’s your CAC / projected EBITDA / Gross Profit and a bunch of other terms.

It was the first time since doing my masters degree, that I had to recollect the terms.

I laugh as there is a lot of financial language that a business owner has to know to do things right.

But then I think, I’m just a creative who’s figured out a way to make money.

Where the words in your business can be simple:

→ Clients

→ Profit

→ Cash to date

Sure, the finance lingo is great.

But a creative doing business is a different story.

And it works.

There is no right or wrong, but a perspective to open up different doors.

You can get caught up in complex processes, funky lingo and the wall of metrics.

But I’ve found that it only steers you away from one key metric that matters:

The amount of offers you make.

Because when you simply put yourself out there, and make an invitation to meet someone where they’re at you have:

- Leads
- Customers
- Clients
And Modern Makers optimize for these metrics.

Simple. Scalable. Fun.

Now if you’re on the simple side, Champ, Modern Maker is open for 2 more days.

You can find the details here:

Power to you,

Jacob “simple scales” Pegs