The Maker Letter ·
How to presell stuff đź‘€
Hey Champ,
What does Apple do really well that we can learn from?
Well, a lot of things.
But one thing strikes me in particular.
Before a new iPhone launch they hold a live event to announce products.
Then a magic button appears to take “pre-orders”.
The commitment is effortless.
A simple response or waitlist intake.
But above and beyond that there is:
• Hype and enthusiasm
• Indication of future sales
• Predictability
• Objection handling
My favorite part of it is the objection handling.
The same way Apple hosts the event to answer any questions, at Modern Maker we do the same when we run campaigns.
Having a framework that prequalifies leads so they’re the exact fit while repelling ones that are a bad fit gives you super powers.
You get less people, but the right people.
The beautiful thing about this is that we do all the prequalifying and pre-selling with text.
No fancy events.
No fancy funnels.
No fancy sales tactics.
You dial in The 5-Figure Campaign Kit (which has back to front examples) and people want to buy your stuff before it’s even launched.
If you enjoy the sales buzz, and prefer sales calls this may not be for you.
But if you are a solopreneur, coach, marketing wizard, designer, or service provider who wants to have fun installing a campaign that does the preselling for you, even when you’re not around.
One that you can learn once and apply forever.
The 5-Figure Campaign Kit Workshop may be for you.
I’ll be hosting it on June 4th, 4PM GMT. 4 more days to go:)
You get to keep the recordings, scripts, frameworks and all that good stuff for life.
Grab a ticket here:
https://mostmojo.ck.page/products/5fck
Power to you,
Jacob “preselling fun” Pegs