Jacob's Brain

The Maker Letter ·

time, leverage & rock n' roll 🤘

Hey Champ,

Last week I went for a walk and called a friend in Budapest to catch up.

We always talk about how to best better our businesses to make them funner.

The key theme is always:

How do we do things we enjoy more at leverage?

Old me would have worked 16+ hours.

My solution to every problem was to bring on more clients, spend more time at the computer, answer more emails, and if possible, get on more sales calls.

New me optimizes for white space in the calendar.

There’s 2 things I love doing alongside my community that have lots of leverage:

1) Workshops

I run them for my community and invite my list with a day pass. I earn from anyone who wants to get a taste of my universe for something I’d be doing anyway.

2) Digital Products

I package my IP into a small resource and sell it as a Customer Offer to indoctrinate someone into my universe.

Of course the money is in high ticket. But there’s always a trade off between time.

Nothing beats leveraged Customer Offers at scale. As that requires none of your time after the initial set up.

Well, thinking about it — that’s a lie.

The campaign needs doing.

And that’s where many people struggle.

So, I’ve put together a workshop for my Modern Makers which you’re invited to, on Tuesday 4th June, called:

“The 5-Figure Campaign Kit”

I’ll show you how to market & sell your Customer offers.

Most of my campaigns bring in 4-5 figures each time I run them.

So I’ve packed them up neatly for you in a 1 hour workshop to apply them right away. This will include:

• Process from start to finish

• All my scripts + emails

• Check out pages

• Frameworks

Applicable to social media and email.

If that’s interesting to you, it’s available for the next 7 days.

You can grab a ticket here:

https://mostmojo.ck.page/products/5fck

Power to you,

Jacob “leverage” Pegs