Jacob's Brain

The Maker Letter ·

(Notorious) BIG team, (Notorious) BIG stress

“I’d love to scale my team to 4-5 people, so I can work less.”

This is what a Modern Maker Mastery student said when he joined a few months back.

When I asked him why, his reply was that he felt it was the only way to gain more time.

He has 20,000 followers and 3,000 email subscribers.

His problem was starting the month from $0.00 and having to do all the selling.

“Would you prefer selling through a simple Google Doc, by sending more emails, or spending 8 hours on sales calls?”

He didn’t believe it at first, but then he was willing to try.

Define the business you want to run, and build it by design.

Otherwise the business is going to run by default.

And a business run by default is a business you want to run away from.

Not a business you love to wake up to.

You end up checking “task” boxes all day.

And get sucked into the Bermuda (Sales Bro) Triangle.

Exhausting.

I too fell into that trap for many years.

Because there’s no right or wrong.

But I missed one key component → defining your model.

A model that’s right for you.

Define, and you’ll know what business you want to dine with.

The day I defined mine, it became a:

- Low stress
- Google Doc based
- 4-5 hours a day
- Content-first
- Offer not sales and marketing driven
- 1-email a day lifestyle
High-MRR business.

One that my student embraced too and had a 5 figure month, all while doing “ whatever the furk I want ”.

This model isn’t for everyone.

But if it resonated with you, Champ, I must say it’s one that gives me freedom.

And if you too want to run a Modern Maker type of business, I’ve got 2 out of 3 spots left to work together 1:1 for 30 days to do just that.

Hit reply with “freedom” and I’ll send you the deets.

Power to you,

Jacob "do what you want" Pegs