Guy thought I was a 1920s cowboy 🤠

2013. I arrive in Long Beach, California.

1 suitcase. 1 guitar. 1 tobacco pouch.

Full scholarship to study jazz.

At the time, I smoked rollies. To my surprise, cigarettes were worse than crack to Californians.

I walked into a 7-eleven convenience store and asked for some tobacco.

The guy at the till asked if I was from some 1920s Western cowboy movie.

He literally wanted to rearrange the furniture on my face and send me back home.

I had to sit and explain to him, for what felt like 7 hours, 11 interactions and 4 different locations, that I wasn’t an alien from a movie.

But just a small boy from Cyprus.

Where rollies were a thing we did there.

Where am I getting at Champ?

This is sounding more and more like a cigarette infomercial, so I’ve got to pivot quick.

You see, 7-eleven reminded me of a hidden, a marketing trick that's painted all over it.

At Modern Maker, we use a 7-11-4 framework to put our content in front of the right audience.

Even if it’s a cold audience that hasn't seen or heard of you before.

Because just like the guy at the 7-eleven, who had no idea who I was...
Cowboys in the 1920s that did marketing, once said that if you spend 7 hours, have 11 interactions in 4 different locations with someone, they’re more likely to buy from you.

I think one goes by the name Daniel Priestley (he's definitely not from the 1920s, but you get my drill).

And that’s where we double down on what works best for you.

Whether that’s:

- LinkedIn
- Video
- Email
- Podcasts
You name it, we craft it in such a way that gets people to binge your content (https://www.youtube.com/watch?v=JNjgucdcyug).

So that alleviates the need for sales calls.

That makes people go from liking your stuff, to wanting to buy your stuff.

And they’ll tell you they already feel like they know you.

So getting those “I’M IN” messages becomes frictionless.

Now, that 7-11-4 framework is something we’re doubling down on next week at Modern Maker to awaken sleeping leads that are already in your audience.

So they do less liking and more buying.

If you’d like to do the same, the doors are currently closed as all the spots for May were filled. But this training will be available to you in June.

Hit reply with “cowboy” and I’ll add you to the waitlist. You'll be the first to know 48-hours before the doors open.

Power to you, Jacob “roll ‘em up” Pegs

PS. I've got some amazing insight from your replies, so I'm cooking something up for you. Stay tuned tomorrow. I can't wait...