I wanted to run away 🏃

In theory, it should have been just perfect.

Last year, I did this coaching program. It committed for a whole 6 months. There was a lot to learn and do:

- How to sharpen my sales calls
- How to send DMs with high response rates
- How to scale a team and delegate
- How to have 1 irresistible high ticket offer
- How to stack value, so people buy the implementation
All these things were great, but they weren’t aligned with what I wanted.

I woke up every day, wanting to run away from the business I was building.

Exhausted. Anxious. Overwhelmed.

Unaligned with my beliefs.

Every sales call took away from existing client time.

Every objection made me have to jump on the lead gen hamster-wheel.

Every outbound DM made me feel like a fraud.

Because this was a traditional coaching model.

One that was sales and marketing driven.

I wanted an offer driven model.

One that was:

- Low stress
- High leverage
- Writing based
- Inbound heavy, not outbound
- G-Doc first, not sales call first
- Text over fancy design
- High consistent MRR vs inconsistent MRR
- One man business over a big team
- 1 believable offer with tiers of proximity
- How to make small, insight driven promises that are easy to keep and easy to buy into
And I’m grateful, as that’s how Modern Maker was indoctrinated.

Where the opposite of what was true for me, vanished and what became true was a business that I love to wake up to.

A business that has a ‘leverage staircase’ so I can serve 100% of the market.

With 1 offer, G-Docs and 1 community.

One that allows me to spend more time with a handful of clients.

One that set me free.

And I’ve helped 150+ students in 2023-2024 do the same.

One that helped NL, go from giving away free stuff to building a high MRR business while enjoying more of his time with family (recently).

PG-13 content

One that was fun both on the inside and the outside.

And this month I was looking for 4 people to help them build a business their way — the Modern Maker way.

Where we:

- Build your believable offer in a 1:1 call together
- Dial in your Leverage Staircase so you can serve 100% of the market
- Weaponize your writing so you never have to send an outbound message again
- Have a high MRR backend that makes you make more from existing clients instead of look for new clients
4/4 people took me up on this offer, and I'm grateful and excited to help them push forward and dial in their offers. The doors are now closed.

VJ, who joined 24 hours ago, dialed in 1 of the new templates and closed a 4-figure deal on the spot. And we haven't even done the kick-off call yet. 😅

Blows my mind. I'm nothing but grateful.

So, if you'd like to be notified when the doors next open in April, hit reply with "WAITLIST" and I'll add you to the list. You'll be notified 48 hours before the doors open.

Happy Saturday.

Power to you,
Jacob “life-first business” Pegs