Oh my god, they killed Kenny 🏴☠️

‘You bastard(s)!’

If you haven’t watched South Park, then I’m not sorry.

This will still make sense.

Today’s subject line, and sub hook, is called a Call back.

And probably the most memorable in my youth.

I remember sitting down with friends every Thursday after school to watch a new episode and laughing through our big bags of Cheetos until inevitably, in the most unexpected way, the same line would reappear, "Oh my god they killed Kenny"

I watched this short video (https://youtu.be/GAL_HP1yE_c?si=Q9trYDxFRr-dwVvD) of Chris Delia mocking Drake about “crying in the shower” even though he’s filthy rich and gets lots of girls.

Delia goes through his routine, talking about how rap has changed (true) and he keeps breaking into a Drake-imitation croon where he sings, "Crying in the shower." The first time it happens, it's kind of funny. The second time, you're familiar with it. The third time, you're getting into it. Fourth and fifth times, the audience is laughing big time.

And that’s where I remembered the classic South Park call back.

Master them, and you’ve mastered a key element to driving inbound leads.

Because people associate to stories and emotions. But when writing, we tend to start with a story and let it fizzle out. In turn, it loses its spark.

But being able to call back the incident, gives people that ‘a-ha’ moment. We all know people buy with emotion.

This tiny tactic is a small fraction of a larger workshop that I’ve taught Modern Makers this week, which surely didn’t play the core role, but it played its part to solidify Iesha’s strategy which led her to selling out her coaching cohort. She’s someone who loves writing, wants to improve, and doesn’t like the chirping sound of sales calls.

The best part? She did it all with:

- Sales calls: 0
- Impressions: ~10,000
- Effort: 3/10
She said:

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Just want to say how much I’m enjoying this challenge @Jacob Pegs. Your feedback is so helpful, and seeing how others’ work is improved is also helping me. Thanks for the effort you are putting into this and the knowledge sharing.

Writing is my jam - it’s part of the reason I signed with Jacob, bc I wanted to improve my copyrighting and writing to sell. This is challenge is 👌🏾

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So if writing is your jam, and you want to sell your 4-5 figure offer through simple G-Docs by weaponizing your writing, Modern Maker may be for you.

The doors are open today, until May 13th.

1 spot out of 4 is already gone thanks to the waitlist. And there’s 3,000 people getting this invitation today.

After this, the doors will be closed for a while, as I want to make this more of a 1:1 experience and double down on results.

We all know the bastards killed Kenny, and they sure are hell are crying in the shower with Drake.

But if you’re looking to kill sales calls and laugh in the shower, hit reply with “MAKER” and I’ll send over the details.

First come, first served.

Power to you,

Jacob “call ‘em back” Pegs