The Maker Letter ·
Hustling cost me a hospital visit
This time last year, I was hustling at my agency.
My calendar was a blanket of perfect fit, blue lego bricks.
On average, I had 2-3 double bookings a week. 8 hours of sales calls. And even more client calls.
- I felt energized.
- I felt motivated.
- I felt ambitious.
Until I didn't.
One morning, I woke up with intense heart palpitations and ended up at the doctor's.
"Stress" - said the doc.
Because I didn't know how to pull the brakes, I kept going for hours on end.
I got to the point where I'd look at my calendar and want to vomit.
I had a fear of losing clients, not delivering, not serving.
But those were false beliefs I set on myself.
I grew up without money, and that was engrained in my skull.
Saying no wasn't an option. I was the ultimate yes man.
And the same goes with the team I had at the time. I would do everything.
We had systems dialed in, but I still wanted to do it all.
"Just in case something went wrong".
I wouldn't recommend it, Champ.
I built my coaching business differently. The Modern Maker way.
Now, it wasn't always this way.
But I run it with a simple model, at 99% profit margins.
And the #1 thing I did was get off sales calls.
It took some balls, but when I integrated a simple system that turns leads to customers, I found it easier to upsell those into clients.
The catch? The lead to customer part happens on autopilot. It took me 1 day to put together. It's brought in $20K in front end revenue without lifting a finger since January.
The Daily Client Engine is what set me free.
And the training is up for grabs for another 48 hours.
Included is a bonus 60-min AMA next week where we'll get together to make it happen for you.
Grab it here before Wednesday 1st May, 5PM GMT.
https://mostmojo.ck.page/products/daily-client-engine
And in the words of my therapist at the time:
"You struggled for 7 years, and you taught yourself that struggle is the way.
It's time to embrace peace.
You built the garden, planted the seeds.
It's time to eat & enjoy the fruit.
Because you taught yourself that to eat, you have to struggle.
The food is there, accept it because this time, it’s coming to you."
I welcome the next stage with gratitude.
Because we all know that fruit is a giant watermelon.
Power to you,
Jacob "enjoying automated fruit" Pegs