Jacob's Brain

The Maker Letter ·

Hustling cost me a hospital visit

This time last year, I was hustling at my agency.

My calendar was a blanket of perfect fit, blue lego bricks.

On average, I had 2-3 double bookings a week. 8 hours of sales calls. And even more client calls.

- I felt energized.
- I felt motivated.
- I felt ambitious.
Until I didn't.

One morning, I woke up with intense heart palpitations and ended up at the doctor's.

"Stress" - said the doc.

Because I didn't know how to pull the brakes, I kept going for hours on end.

I got to the point where I'd look at my calendar and want to vomit.

I had a fear of losing clients, not delivering, not serving.

But those were false beliefs I set on myself.

I grew up without money, and that was engrained in my skull.

Saying no wasn't an option. I was the ultimate yes man.

And the same goes with the team I had at the time. I would do everything.

We had systems dialed in, but I still wanted to do it all.

"Just in case something went wrong".

I wouldn't recommend it, Champ.

I built my coaching business differently. The Modern Maker way.

Now, it wasn't always this way.

But I run it with a simple model, at 99% profit margins.

And the #1 thing I did was get off sales calls.

It took some balls, but when I integrated a simple system that turns leads to customers, I found it easier to upsell those into clients.

The catch? The lead to customer part happens on autopilot. It took me 1 day to put together. It's brought in $20K in front end revenue without lifting a finger since January.

The Daily Client Engine is what set me free.

And the training is up for grabs for another 48 hours.

Included is a bonus 60-min AMA next week where we'll get together to make it happen for you.

Grab it here before Wednesday 1st May, 5PM GMT.

https://mostmojo.ck.page/products/daily-client-engine

And in the words of my therapist at the time:

"You struggled for 7 years, and you taught yourself that struggle is the way.

It's time to embrace peace.

You built the garden, planted the seeds.

It's time to eat & enjoy the fruit.

Because you taught yourself that to eat, you have to struggle.

The food is there, accept it because this time, it’s coming to you."

I welcome the next stage with gratitude.

Because we all know that fruit is a giant watermelon.

Power to you,

Jacob "enjoying automated fruit" Pegs